influencers and revolutionaries: how innovative trailblazers, trends and catalysts are transforming business (kogan page inspire)

Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire)

The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.

Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

- Trend research, forecasting and scenario planning

Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.