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imagine it forward: courage, creativity, and the power of change
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imagine it forward: courage, creativity, and the power of change

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Nhà cung cấpGrantham Book Services
Nhà xuất bảnEbury Publishing
Thể loại
foreign booksBusiness, Finance & ManagementBusiness & ManagementBusiness Innovation

Sách imagine it forward: courage, creativity, and the power of change thuộc thể loại foreign books, Business, Finance & Management, Business & Management, Business Innovation, được nhà xuất bản Ebury Publishing phát hành. Đây là một trong những cuốn sách được đón đọc nhiều nhất tại TaiSach.vn.

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Thông Tin Sách

Tên Sáchimagine it forward: courage, creativity, and the power of change
Nhà Cung CấpGrantham Book Services
Tác GiảTahl Raz, Beth Comstock
Nhà Xuất BảnEbury Publishing
Năm Xuất Bản27/09/2018
Ngôn NgữSách Nước Ngoài
Kích Thước3.0 x 23.0 x 15.0
Số Trang416

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Sách imagine it forward: courage, creativity, and the power of change là một cuốn sách thú vị với nhiều kiến thức hấp dẫn.

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

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