paying it forward

Paying It Forward

* With a Foreword by Sir Bob Geldof *

'Josh Littlejohn is a rockstar of social impact. Paying It Forward is a much-needed reminder about what is really important.' - Irvine Welsh

When Josh Littlejohn started a small sandwich shop in his home city of Edinburgh, he would never have thought that, within ten years' time, it would be frequented by Hollywood megastars, that he would have opened a string of successful cafés across the UK, and that he would be honoured with an MBE by the Queen. Not to mention raising over £25 million to combat homelessness around the world. And all set in motion by a rough sleeper, named Pete, walking into his café one day and sheepishly asking for a job.

Paying It Forward is part memoir, part manifesto for social entrepreneurship, and part manual for putting purpose ahead of profit. It reveals what social entrepreneurship is and how it can make a difference. How if only 20% of entrepreneurs became social entrepreneurs our world would be in a much better state. How we can 'Calculate Risks', why we should 'Help Just One Person' every day, and that 'If You Don't Ask, You Don't Get'.

The path to being social entrepreneur is never a smooth one: Paying it Forward is the compass for finding your own path and making a difference in the world.