Penguin Books UK

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

The Sunday Times bestseller The New York Times bestseller The Danish word hygge is one of those beautiful words that doesn't directly translate into English, but it more or less means comfort, warmth or togetherness. Hygge is the feeling you get when you are cuddled up on a sofa with a loved one, in warm knitted socks, in front of the fire, when it is dark, cold and stormy outside. It that feeling when you are sharing good, comfort food with your closest friends, by candle light and exchanging easy conversation. It is those cold, crisp blue sky mornings when the light through your window is just right. Denmark is the happiest nation in the world and Meik puts this largely down to them living the hygge way.

They focus on the small things that really matter, spend more quality time with friends and family and enjoy the good things in life. The Little Book of Hygge will give you practical steps and tips to become more hygge: how to pick the right lighting, organise a dinner party and even how to dress hygge, all backed up by Meik's years' of research at the Happiness Research Institute in Copenhagen. This year live more like a Dane, embrace hygge and become happier.

Learn 1000 first words with Peppa Pig in this fantastic new bumper sticker book! 

The highly anticipated follow-up to the sensational bestseller Quiet - empowering introverted children, teens and young adults

Susan Cain sparked a worldwide conversation with Quiet: The Power of Introverts in a World that Can't Stop Talking. She inspired millions of people, and permanently changed the way we see introverts - and the way introverts see themselves. Now she takes the Quiet Revolution to a younger audience.

Childhood, adolescence and your early twenties are times wrought with insecurity and self-doubt. Your search for your place in the world can seem daunting. Focusing on the strengths and challenges of being introverted, Quiet Power is full of examples from school, family life and friendship, applying the breakthrough discoveries of Quiet to readers that so badly need them.

This insightful, accessible and empowering book is eye-opening to extroverts and introverts alike. Unlock your hidden superpower and give yourself the tools to make a mark - in your own quiet way.

How do you punish an immortal? 

By making him human.

After angering his father Zeus, the god Apollo is cast down from Olympus. Weak and disorientated, he lands in New York City as a regular teenage boy. Now, without his godly powers, the four-thousand-year-old deity must learn to survive in the modern world until he can somehow find a way to regain Zeus's favour. 

But Apollo has many enemies - gods, monsters and mortals who would love to see the former Olympian permanently destroyed. Apollo needs help, and he can think of only one place to go . . . an enclave of modern demigods known as Camp Half-Blood. 

Make a new start in 2023 with positive daily habits for a healthy mind, from the incredible No. 1 New York Times bestseller

"Diary of a Wimpy Kid: Dog Days" is the super funny fourth title in the highly-illustrated, bestselling and award-winning "Diary of a Wimpy Kid" series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there.

"Dog Days" is also a major motion picture and box office smash. The fourth mega-selling instalment in the hilarious "Diary of a Wimpy Kid" series! 

Now in paperback - the fourth mega-selling instalment in the hilarious Diary of a Wimpy Kid series!

The way I like to spend my summer holidays is in front of the TV, playing video games with the curtains closed and the light turned off.

Unfortunately, Mom's idea of the perfect summer holiday is different from mine.

Greg's mom has a vision of "family togetherness" that really doesn't sound a whole lot of fun.

But there's a brand-new addition to the Heffley family to contend with and it looks like Greg might be outnumbered. It could be a real dog of a summer . . .

This is the number one, bestselling title in this new spin-off series from Percy Jackson creator, Rick Riordan. Old enemies awaken as camp half-blood's new arrivals prepare for war. When Jason, Piper and Leo crash land at Camp Half-Blood, they have no idea what to expect. Apparently this is the only safe place for children of the Greek Gods - despite the monsters roaming the woods and demigods practising archery with flaming arrows and explosives. But rumours of a terrible curse - and a missing hero - are flying around camp. It seems Jason, Piper and Leo are the chosen ones to embark on a terrifying new quest, which they must complete by the winter solstice in just four days time. Can the trio succeed on this deadly mission - and what must they sacrifice in order to survive?

The Mark of Athena is the explosive third part in Rick Riordan's number one series - Heroes of Olympus. One fatal prophecy seven brave demigods a quest to find - and close - the doors of death. Annabeth felt as if someone had draped a cold washcloth across her neck. She heard that whispering laughter again, as if the presence had followed her from the ship. She looked up at the Argo II. Its massive bronze hull glittered in the sunlight. Part of her wanted to kidnap Percy right now, get on board and get out of here while they still could. She couldn't shake the feeling that something was about to go terribly wrong. She couldn't risk losing Percy again. Rick Riordan Is The Mythmaster - The Greek Gods are alive and kicking - ""A cracking read"". (Sunday Express). ""Explosive"". (Big Issue). ""Action-packed"". (Telegraph). Rick Riordan is an award-winning mystery writer. He lives in San Antonio, Texas, with his wife and two sons. Percy Jackson and the Lightning Thief, Rick's first novel featuring the heroic young demigod, was the overall winner of the Red House Children's Book Award in 2006.

Half Boy. Half God. All Hero. Most people get presents on their sixteenth birthday. I get a prophecy that could save or destroy the world. It happens when you're the son of Poseidon, God of the Sea. According to an ancient prophecy, I turn sixteen and the fate of the entire world is on me. But no pressure. Now Kronos, Lord of the Titans, is beginning his attack on New York City. And the dreaded monster Typhon is also heading our way. So it's me and forty of my demi-god friends versus untold evil...Rick Riordan is the Mythmaster. The Greek Gods are alive and kicking.

Percy Jackson and the Titan's Curse is the third book in Rick Riordan's bestselling fantasy adventure series. Half Boy. Half God. All Hero. It's not every day you find yourself in combat with a half-lion, half-human. But when you're the son of a Greek God, it happens. And now my friend Annabeth is missing, a Goddess is in chains and only five half-blood heroes can join the quest to defeat the doomsday monster. Oh and guess what. The Oracle has predicted that not all of us will survive...Rick Riordan is the Mythmaster. The Greek Gods are alive and kicking. ""Witty and inspired. Gripping, touching and deliciously satirical"". (The Times). ""Puns, jokes and subtle wit, alongside a gripping storyline"". (Telegraph). ""Perfectly paced, with electrifying moments chasing each other like heartbeats"". (New York Times). ""It's Buffy meets Artemis Fowl. Thumbs up"". (Sunday Times). ""Funny and fast-paced...Percy is a hero that every kid will want to emulate"". (Sunday Express). ""Funny ...very exciting ...but it's the storytelling that will get readers hooked. After all, this is the stuff of legends"". (Guardian). About the author: Rick Riordan is an award-winning mystery writer. He lives in San Antonio, Texas, with his wife and two sons. Percy Jackson and the Lightning Thief, Rick's first novel featuring the heroic young demigod, was the overall winner of the Red House Children's Book Award in 2006. Books by Rick Riordan: The Percy Jackson series: Percy Jackson and the Lightning Thief; Percy Jackson and the Sea of Monsters; Percy Jackson and the Titan's Curse; Percy Jackson and the Battle of the Labyrinth; Percy Jackson and the Last Olympian; and Percy Jackson: The Demigod Files. The Heroes of Olympus series: The Lost Hero; The Son Of Neptune; The Mark of Athena; and The Heroes of Olympus: The Demigod Files. The Kane Chronicles series: The Red Pyramid; The Throne of Fire; and The Serpent's Shadow.

First published over sixty years ago, Anne Frank's Diary of a Young Girl has reached millions of young people throughout the world.

In July 1942, thirteen-year-old Anne Frank and her family, fleeing the occupation, went into hiding in an Amsterdam warehouse. Over the next two years Anne vividly describes in her diary the frustrations of living in such close quarters, and her thoughts, feelings and longings as she grows up. Her diary ends abruptly when, in August 1944, they were all betrayed.

'One of the greatest books of the [last] century' - Guardian

Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel's story is about to be completely rewritten.

Insightful, bold, irreverent, and raw, `The Fault in Our Stars` is award-winning author John Green's most ambitious and heartbreaking work yet, brilliantly exploring the funny, thrilling, and tragic business of being alive and in love. This book comes from the `New York Times` bestselling author of `Looking for Alaska`, `An Abundance of Katherines`, `Paper Towns` and - with David Levithan - Will Grayson, Will Grayson.

John Green has over 1.2 million Twitter followers, and almost 700,000 subscribers to Vlogbrothers, the YouTube channel he created with his brother, Hank. `The Fault in Our Stars` will capture a crossover audience in the same vein as Zadie Smith, David Nicholls' `One Day` and `Before I Die` by Jenny Downham. `Electric ...Filled with staccato bursts of humor and tragedy.` (`Jodi Picoult`). `A novel of life and death and the people caught in between, `The Fault in Our Stars` is John Green at his beYou laugh, you cry, and then you come back for more` (Markus Zusak, author of `The Book Thief`). John Green is an award-winning, `New York Times` bestselling author whose many accolades include the Printz Medal, a Printz Honor, and the Edgar Award. With his brother, Hank, John is one half of the Vlogbrothers (youtube.com/vlogbrothers), one of the most popular online video projects in the world. You can join John's 1.2 million followers on Twitter (@realjohngreen) or visit him online at johngreenbooks.com and fishingboatproceeds.tumblr.com. John lives with his wife and son in Indianapolis, Indiana.

Percy Jackson fought Greek Gods. Now the Gods of Egypt are waking in the modern world...'I guess it started the night our dad blew up the British Museum...' Carter and Sadie Kane's dad is a brilliant Egyptologist with a secret plan that goes horribly wrong. An explosion shatters the ancient Rosetta stone and unleashes Set, the evil god of chaos...Set imprisons Dr Kane in a golden coffin and Carter and Sadie must run for their lives. To save their dad, they embark on a terrifying quest from Cairo to Paris to the American South-west and discover the truth about their family's connection to the House of Life: an Egyptian temple of magic that has existed for thousands of years. The pharaohs of ancient Egypt are far from dead and buried. And so, unfortunately, are their gods...

Boys don’t keep diaries—or do they?

The launch of an exciting and innovatively illustrated new series narrated by an unforgettable kid every family can relate to

It’s a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you’re ready are uniquely revealed through words and drawings as Greg records them in his diary.

In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley’s star starts to rise, Greg tries to use his best friend’s newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.

Author/illustrator Jeff Kinney recalls the growing pains of school life and introduces a new kind of hero who epitomizes the challenges of being a kid. As Greg says in his diary, “Just don’t expect me to be all ‘Dear Diary’ this and ‘Dear Diary’ that.” Luckily for us, what Greg Heffley says he won’t do and what he actually does are two very different things.

Since its launch in May 2004 on Funbrain.com, the Web version of Diary of a Wimpy Kid has been viewed by 20 million unique online readers. This year, it is averaging 70,000 readers a day.

Diary Of A Wimpy Kid: Rodrick Rules - Book 2 (Penguin Books UK)

"Rodrick Rules" is the hilarious sequel to bestselling and award-winning "Diary of a Wimpy Kid". Perfect for readers of 8+, reluctant readers and all the millions of Wimpy Kid fans out there.

"Rodrick Rules" was also a major movie hit at the box-office and the rib-tickling third "Wimpy Kid movie, Dog Days" released in the UK in August 2012! 

Whatever you do, don't ask Greg about his summer vacation because he definitely doesn't want to talk about it . . .

It's a brand-new year and a brand-new journal and Greg is keen to put the humiliating (and secret!) events of last summer firmly behind him

But someone knows everything - someone whose job it is to most definitely not keep anything embarrassing of Greg's private - his big brother, Rodrick. How can Greg make it through this new school year with his not-quite-cool reputation intact?

Holden Caulfield, a seventeen-year-old dropout, has just been kicked out of his fourth school. Throughout, Holden dissects the 'phony' aspects of society, and the 'phonies' themselves: the headmaster whose affability depends on the wealth of the parents, his roommate who scores with girls using sickly-sweet affection.